Copywriting, Content, & Marketing
Adelyn Rae + Greylin Collection
Adelyn Rae is a women's clothing line based in Los Angeles that offers contemporary elegance with its wide array of prints, fabrics, and silhouettes.
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Greylin Collection Skin is the sophisticated older sister to Adelyn Rae, owned and operated by the same family.
As a Marketing Assistant for small family-owned fashion label Adelyn Rae, I was in charge of creating website descriptions for each of their seasonal collections, citing inspiration and specific creative and technical details of each piece.
Though I primarily worked on the Adelyn Rae brand, I occasionally completed projects for Greylin, it's sophisticated sister clothing line. For this project, Greylin wanted a brand deck they could distribute to partners and retailers that outlined their commitment to sustainability and corporate responsibility.
Apart from creating website, email, and blog copy for Adelyn Rae, I also oversaw the brand's Instagram account, as well as the Instagram for the company's now-defunct skincare line, EcoGarden Skin.