Copywriting, Content, & Marketing
Ballantines PR
Ballantines PR is a boutique public relations and creative agency specializing in global luxury hospitality and lifestyle brands.
For over a year, I was an account manager and social media coordinator for several of Ballantines' luxury clients.
I was in charge of creating and authoring Ballantines' monthly newsletter, which highlighted client news and updates and went out to BPR's list of over 5,000 journalists, media, and luxury clientele. I also wrote newsletters for clients on an as-needed basis.
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During my tenure at Ballantines PR, I penned more than 20 press releases for BPR clients, which were sent to top media publications, news outlets, and prolific journalists worldwide. These press releases ranged in topic, from hotel openings to award announcements to product launches. I also sent weekly story pitches on behalf of clients to elite media publications and leading journalists.
In addition to my role as Account Executive, I was also the Social Media Coordinator at Ballantines PR. As such, I managed up to six client Instagram and Facebook accounts from planning to post, including luxury hotels, resorts, and their spas and restaurants.