French Girl

I spearheaded the launch of French Girl's blog, La Mode Verte, and authored all of its posts until 2021. French Girl's goal in launching their own blog was to add value for current and potential customers - diving deeper into products, formulation, ingredients, and discussing topics close to the heart of the brand, like sustainability, wellness, recipes, and other lifestyle topics. 

As the resident content and copy expert, I was responsible for creating copy for French Girl's weekly email newsletters. The newsletter topics ranged from traditional product-focused content to lifestyle and editorial-inspired content, highlighting French Girl as an experience and way of life.

As a company working with retailers, brand partners, and influencers, French Girl needed a simple and sleek brand deck that introduced the company to external parties. This deck needed to be concise, articulate, and clearly share French Girl's aesthetic, mission, and general ethos.

From products to inspiration to current events, French Girl's Instagram (formerly managed by me) aimed to add value to the sustainable beauty community. I crafted posts and captions that captured the essence of the quintessential French Girl aesthetic while growing their following to over 60,000.