Copywriting, Content, & Marketing
Planoly
Planoly is a multi-channel content planning tool that seeks to simplify every piece of the creator workflow - from inspiration to planning, scheduling, and monetization.
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For the past 3+ years, I have been at the helm of Planoly's social marketing strategy, and have contributed to blogs, newsletters, and virtual and in-person events.
As a regular contributor to the Planoly blog, I've written about a range of social and marketing topics, from Planoly-specific product info to pop culture news to social marketing strategy and best practices.
When I started at Planoly, the Instagram strategy was still heavily focused on static imagery. I led the strategic shift to being video-first, creating consistently viral video content and increasing our organic reach. In 2024, I helped craft Planoly's content strategy for a complete rebrand, bringing the new brand image and voice to life in a successful cross-channel campaign.
Prior to my arrival at Planoly, the brand had no TikTok strategy and were thus missing out on a lucrative untapped audience. I crafted and executed a complete TikTok strategy, and in less than one year, took Planoly's TikTok account from 800 to over 45,000 followers.
